TABLE OF CONTENT
Page
Title page i
Certification page ii
Dedication iii
Acknowledgement iv
Abstract v
Table of Contents vi
CHAPTER ONE 1
Introduction 1
1.1 Background of study 1
1.2 Statement of problem 1
1.3 Objective of study 3
1.4 Statement of research question 3
1.5 Statement of research hypothesis 3
1.6 Significance of study 4
1.7 Scope of study 4
1.8 Limitation of study 4
1.9 Definition of terms 5
CHAPTER TWO 6
2.0 Literature Review (Introduction) 6
2.1 Review and Importance 6
2.2 General Planning development 7
2.3 Historical Background 10
Products (definition, types, components, etc) 11
CHAPTER THREE 24
Research Methodology 24
3.1 Research Design 24
3.2 Method of collecting data 24
3.3 The study population 24
3.4 Sample size and sample technique 24
3.5 Research instrument specification 25
3.6 Method of data presentation and analysis 25
CHAPTER FOUR 27
4.1 Data presentation and analysis 27
Analysis of demographic characteristics of respondents 28
4.2 Data presentation 29
Analysis of research question 37
CHAPTER FIVE 38
5.0 Summary, conclusion, recommendation 38
5.1 Summary 38
5.2 Conclusion 39
5.3 Recommendation 39
References 40
Appendix 41
Questionnaire 42
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF STUDY
The nature of study: Product planning and development process is a predominant feature of every manufacturing organization.
This project is therefore designed towards above phenomenon with special reference to a manufacturing company, Nestle Nig. Plc located at Agbara Ogun state and which deals with the manufacturing of food and can beverages.
This chapter as well sees product planning and development as the actual production of foods and beverages and how it is developed to the stage of which it is capable of satisfying the final consumer.
The way and manner by which raw material are being received and processed during the production were also discussed
It explains the whole process of actual production that takes place in various section of the company.
Finally, my personal view and recommendation were given on the parts of workers and for the hard working personnel, which enhances efficient and effective management of the company.
1.2 STATEMENT OF PROBLEM
Product planning and control has extended from the traditional type to product planning and development which gives the policy makers the opportunity to take advantages of alternative in product planning and development in an organization.
As companies for share in national market, at home and abroad, their ramification become so widespread and complex that it is physically impossible for the board of directors to personally control and manage the day-to-day conduct of the activities for which they are responsible. This being so, and as the director are also responsible for the planning of future policy, and development of the organization they need to have resources to an effective and efficient product planning and development system which provide.
- A basis for marketing the company’s product and convincing and impressing consumers
- Accurate and prompt information and data to place the marketing in a position for the company’s income mode and
- Reliable data upon which sound current and future management policy on product planning and development can be based
The primary aim of commercial concern is to make profit, but profit does not arise automatically in course of business, it is the excess selling price and as it is practiced, selling price is usually influenced by the competition of rivals concerns, as well as by the strength of the consumers demand and a host nof other market condition beyond the company’s control. It follows that any success of the company is likely depend upon the extent to which it keeps them, before the selling price imposed upon its company by competition, by making use of recommendation given by the marketing manager.
But it is strongly believed that some line manager who are employed in the industry do not use the system of product planning and development which would have been of great contribution to decision making that the system is not adequately utilized for maximizing profit. The product planning and development system can be valuable and reliable decision making system, it is exclusively conducted and applied but do line managers use product planning and development system in making decision: if they do no what factors are responsible for not using them.
1.3 OBJECTIVE OF STUDY
The objective of the study is to examine the impact of product planning and development on organizational survival
1.4 STATEMENT OF RESEARCH QUESTION
In finding solution to the study the following question will be answered
- How does product planning and development take vital effect on the marketing aspect of a company?
- Does product planning and development serves or worked out to be the incentive motivation for their customers
- Should any loss be made on attempt apply product planning and development system?
- In what way has product planning and development becomes a vital decision in manufacturing company
1.5 STATEMENT OF RESEARCH HYPOTHESIS
The hypothesis information is an important stage of the research process in that, it provide specific guidance for the research so as to the kind of data need to be collected in study as well as method of analyzing the data.
Therefore to carry out the research work successfully, the following will be satisfactory tested.
HYPOTHESIS 1
H0: Product planning and development does not guarantee the accomplish of marketing goal.
H1: product planning and development accomplish marketing goals
HYPOTHESIS 2
H0: marketing manager do not actually accept and apply the idea of product planning and development
H1: marketing manager actually accept and apply the idea of product planning and development
1.6 SIGNIFICANCE OF THE STUDY
The significance of the product planning and development is that in recent years, the information needed by the management executive’s assigns from the dynamics and complex environment in which the company operates have been on increase and ever changing. The product planning and development has created a new technique for marketing information for decision problem strategically the vital task.
It may be figured out that product planning and development is significant or important in any manufacturing organization because in every marketing organization, product planning and development as a vital role to play in other for manufacturing company to accomplish the marketing goals.
1.7 SCOPE OF STUDY
This work is divided into two main parts, the literature review and the study of selected organization in Nigeria: Nestle Nig. Plc Agbara. Attempting to highlight products in project, period, product planning, procedure in carrying out short and long term product planning and development as a vital decision in company’s marketing goal.
- LIMITATION OF STUDY
The thesis will be limited by time and financial constraints which will restrict the movement of the research to various places, marching the academic program with the project research became too cumbersome also attitude of staff to offer necessary information because they consider some to be confidential
- DEFINITION OF TERMS
PRODUCT: can be defined as a good or an item that can satisfy human wants. It can be tangible or intangible
PLANNING: can simply be defined as the process of deciding what action to take
DEVELOPMENT: can be defined as the process of producing or creating something
MARKETING: it can equally be seen as building the process by which business organization create value for customer and build strong relationship in order to capture value from customers in return
ORGANIZATION: a group of people who form a business, club, etc together in order to achieve a particular aim.
POLICY: general statement or understanding which guide thinking in decision making, the essence of policy is the existence of the direction, within certain limits in grinding decision making.
BRAND: could be defined as a name, term symbol, color, design, mark or a combination of thing that identifies a seller’s product differentiates them from competitor’s products.
PACKAGING: the first contact that consumer has with a product and an enterprise
SALES PROMOTION: it involves the enormous commitment of company resources human and financial to marketing of goods and services
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