1.1 Background of the Study
The internet plays a fundamental role in organizations and societies. The basic fact
justifies the information revolution that has been taking place across the globe in recent
times. The term internet, according to Cawkell in Ogedegbe (2006, p.152) is a large
computer network formed out of some thousands of interconnected networks, and it
supports a whole range of services such as electronic, file transfer protocol, data base
access and many others. It is therefore not surprising the success story behind the advent
of the internet. It is also known as a network that links computers all over the world by
satellite and telephone, connecting users with service networks such as Email and the
world wide web. Today the internet has linked thousands of nations and enterprises across
the world. Hence the world which appears physically large has been made small by the
internet and justifies the reference to the world as a global village.
The internet gave rise to the birth of social networking sites, which, according to
Okenwa (2008, p. 15) are web-based services that allow individuals to (1) construct a public or
semi-public profile within a bounded system, (2) articulate a list of other users with whom they
share a connection, and (3) view and traverse their list of connections and those made by others
within the system. What makes social network sites unique is not that they allow individuals to
meet strangers, but rather that they enable users to articulate and make visible their social
networks. This can result in connections between individuals that would not otherwise be made,
but that is often not the goal, and these meetings are frequently between “existing ties” who share
some offline connection (Hawthorn, 2005). On many of the large social networking sites,
participants are not necessarily “networking” or looking to meet new people; instead, they are
primarily communicating with people who are already a part of their extended social network.
Social networking began in 1978 with the Bulletin Board System (or BBS.) The BBS was
hosted on personal computers, requiring that users dial in through the modem of the host
computer, exchanging information over phone lines with other users. This was the first system
that allowed users to sign in and interact with each other; it was quite slow since only one user
could be logged in at a time. Later in the year, the very first copies of web browsers were
distributed using the bulletin board, Usenet. Usenet was created by Jim Ellis and Tom Truscott,
and it allowed users to post news articles or posts, which were referred to as ―news‖. The
difference between Usenet and other BBS and forums was that it didn‘t have a dedicated
administrator or central server. There are modern forums that use the same idea as Usenet today,
including Yahoo Groups and Google Groups.
The first version of instant messaging came about in 1988 with Internet Relay Chat
(IRC). IRC was Unix-based, limiting access for most people. It was used for link and file
sharing, and generally keeping in touch with one another. Geocities was among the first social
networking sites on the internet, launching its website in 1994. Its intent was to allow users to
create their own websites, dividing them into groups based on the website‘s content. In 1995,
TheGlobe.com was launched, offering users the ability to interact with people who held the same
interests and publish their own content. Two years later, in 1997, AOL Instant Messenger and
SixDegrees.com were launched. This was the year instant messaging became popular and it was
the first time internet users were able to create a profile and be-friend each other.
Friendster, created in 2002 was the pioneer of social networking. In its first three months,
the social networking website acquired 3 million users, amounting to 1 in 126 internet users
being members at the time. Friendster served as the launching point for the widely popular
MySpace, which cloned Friendster and launched after just 10 days of coding. In the following
years, other social networking websites like Classmates.com, LinkedIn and Tribe.net started to
come up, including what was to be the most popular social networking website in internet
history, Facebook.com was launched in 2004 with the intent to connect U.S. college students,
starting with Harvard College. In its first month, over half of the 19,500 students signed up. After
gaining popularity, Facebook opened its registration to non-college students, and in 2008,
Facebook surpassed MySpace as the leading social networking website. Social networking has
come a long way since 1978, and we will all witness its evolution for years to come, forever
changing the way people connect with one another.
While social network sites have implemented a wide variety of technical features, their
backbone consists of visible profiles that display an articulated list of Friends who are also users
of the system. Profiles are unique pages where one can “type oneself into being” Sunder (2003,
p. 3). After joining a social network site, an individual is asked to fill out forms containing a
series of questions. The profile is generated using the answers to these questions, which typically
include descriptors such as age, location, interests, and an “about me” section. Most sites also
encourage users to upload a profile photo. Some sites allow users to enhance their profiles by
adding multimedia content or modifying their profile’s look and feel. Others, such as Facebook,
allow users to add modules (“Applications”) that enhance their profile.
After joining a social network site, users are asked to identify others in the system with
which they have a relationship. Most social network sites require bi-directional confirmation for
Friendship, but some do not. These one-directional ties are sometimes labelled as “Fans” or
“Followers,” but many sites call these Friends as well. The term “Friends” can be misleading,
because the connection does not necessarily mean friendship in the everyday vernacular sense,
and the reasons people connect are varied (Boyd, 2006).
These sites also provide a mechanism for users to leave messages on their Friends’
profiles. This feature typically involves leaving “comments,” although sites employ various
labels for this feature. In addition, social networks often have a private messaging feature similar
to webmail. While both private messages and comments are popular on most of the major
networking sites, they are not universally available.
Beyond profiles, Friends, comments, and private messaging, network sites vary greatly in
their features and user base. Some have photo-sharing or video-sharing capabilities; others have
built-in blogging and instant messaging technology. There are mobile-specific social network
sites (e.g., Dodgeball), but some web-based sites also support limited mobile interactions (e.g.,
Facebook, MySpace, and Cyworld). Many networking sites target people from specific
geographical regions or linguistic groups, although this does not always determine the site’s
consistency. Orkut, for example, was launched in the United States with an English-only
interface, but Portuguese-speaking Brazilians quickly became the dominant user group
(Kopytoff, 2004). Some sites are designed with specific ethnic, religious, sexual orientation,
political, or other identity-driven categories in mind. There are even sites for dogs (Dogster) and
cats (Catster), although their owners must manage their profiles. This then brings to mind the
fact that everyone needs to interact both humans and animals alike.
1.2 Statement of the Problem
The introduction of information technology in Nigeria is a welcome development.
The use of internet for educational purposes is also of immense benefit especially in the
area of being globally relevant and current. However, when it becomes a substitute for
good means of social interactions and academic study among young people, it should
give cause for concern.
Students nowadays spend the better part of their time in school on information
technology devices such as palmtops, iPods and blackberry. On close enquiry, one
usually finds out that they are social networking with friends and rarely getting
information on their various school courses. Often times, information sought is subject to
the use of technological media especially for pleasure, to while away time and to
interrelate with friends and pals on Facebook, twitter e.t.c. The question this research seeks
to answer is; how has social networking influenced students with regards to their academic
1.3 Objectives of the Study
1. To determine the influence of social networking on the academic performance of
Caritas University Students.
2. To ascertain the amount of time students spend on social networking sites.
3. To determine the impact of social networking on the grade points of students of
1.4 Research Questions.
1. How has social networking influenced the academic performance of Caritas
2. How much time do students of Caritas University spend on social networking
3. How has social networking impacted on the grade points of Caritas University
1.5 Scope of the Study
A particular focus is given to the academic behaviour of emerging university
students. An overview was provided of the recent transformation of institutions into
providers of information Centres. This also seems to have taken a negative impact on
reading habits and social interaction as they would rather listen to people talk on YouTube
and chat with friends on Facebook, Twitter e.t.c. so they do not feel the need to read any
longer. The study is centred on the students of Caritas University. This research seeks to show
how social networking influences the academic performance of Caritas University students.
1.6 Significance of the Study
This study will help students to discover how much social networking influences their
academic performance; it will also enlighten academic personnel on both the good and bad
aspects of social networking to ensure academic growth for their students. The study will benefit
students in their usage of these networking sites and also institutions to create a more conducive
environment for learning.
1.7 Operational Definition of Terms
Internet – is a collection of computers and computer networks located all over the world, all
of which share information by agreed upon protocols.
Social Networking Service – this is an online site that focuses on facilitating the
building of social networks or social relations among people who share activities,
interests, background thus allowing them share ideas, events among themselves.
Academic Performance – refers to how students deal with their studies and how they cope with
or accomplish different tasks given to them by their teachers.
Student – a person who studies at a school, college or university.
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