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ABSTRACT

This research work is a very crucial study for the Nigerian breweries plc. The study was motivated by the necessity to establish what constitute motivational instrument in the organization and the extent of their application. Sources of data, includes, primary and secondary data in which both relevant official and non official materials an publication regarding the subject matter were drawn. Data collected were analyzed using table and percentages. Tests were carried out on the hypothesis using chi-square method. The major research findings revealed that, the performance of an employee to a very large extent does not depend solely on his skills and ability, intelligence or knowledge, but on the motivation he receives motivation of course, is the portent force for optimum productivity. This force is embedded in those incentives that make an employee to work harder, compelling him to action while at the same time satisfying his desire. It also shows that adequate use of motivational instruments have drastically reduced rate of labour turnover and lateness to work by some workers in the Nigerian breweries. From the findings, for motivation to be successful, it must be connected to other management control, and must protect and reflect quality. It also has shown that an employee would always want his efforts and competence in his job to be appreciated and adequately rewarded, otherwise he could feel bitter and frustrated. Having outlined some of the revelations drawn from the study, organizations wishing to optimize its resources should as a matter of fact concentrate more on incentive scheme which is performance based. This if proper implemented will create room for efficiency and encourage competition amongst workers, which will then be translated in greater productivity.

 

 

TABLE OF CONTENTS

Title page                                                                 i

Certification                                                             ii

Dedication                                                                iii

Acknowledgement                                                    iv

Abstract                                                                   v

Table of contents                                                      vi

List of tables                                                             vii

CHAPTER ONE       

INTRODUCTION                                                       1

  • Background of the study 1
  • Statement of the problem 9
  • Objective of the study 11
  • Scope of the study 12
  • Research questions or research hypothesis 13
  • Definition of terms 13

 

 

CHAPTER TWO

REVIEW OF RELATED LITERATURE                      16

Introduction                                                             16

  • Motivation and performance 17
  • Job design and content 19
  • The process of motivation 22
  • Rational economic man 24
  • Social man 25
  • Self actualizing man 26
  • Complex man 27
  • Theory X 29
  • Theory Y 30
  • A set of values 35
  • Standard of performance 37
  • Managerial implication of motivation in Nigerian Breweries                                                 38

References                                                        41

 

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY              42

3.1   Introduction                                                     42

3.2   Research design                                               42

3.3   Area of the study                                              43

3.4   Population of the study                                     43

3.5   Sample size determination                                43

3.6   Instruments for data collection                                 45

3.7   Validation of the instrument                             45

3.8   Reliability of the instrument                             46

3.9   Method of data collection                                 46

3.10 Method of data analysis                                   47

3.11 Questionnaire distribution and retrieval           48

References                                                        50

CHAPTER FOUR

  • Presentation and analysis 51
  • Test and analysis of hypotheses 69

 

CHAPTER FIVE

  • Discussion of findings 83
  • Conclusion 87
  • Recommendations 88
  • Limitations of the study 90
  • recommendation for further studies 91

Bibliography                                                    92

Appendices                                                              95

CHAPTER ONE

 

INTRODUCTION

 

  • BACKGROUND OF THE STUDY

Of all the factors of production in any organization  the

most important  is the human resource factor, without which the rest other factors become void.  The reason being that it is the human beings that can put those other factors into effective use. Moreso, the success of failure of any business organization is dependent on the activities of the human element.  Therefore, the human resource capital must be activated, developed, trained and most importantly motivated so as to realize both individual and  the corporate objectives.

For many decades now, the productivity level of the Nigerian Breweries, Plc, has been witnessing a steady  increase.  The rise cuts across all the sectors of the Nigeria economy with the consequent positive effects on the living standard   of both the people and the economy of the nation, and too.  The fortunes of the industry.  This situation can be felt because all the  sectors function in  an interdependent manner.  The increase in ones performance directly or indirectly affects the other and often times workers are commended  for this.  They  are rewarded by the management for being  patriotic and committed on their  job.  That employees should actually reap where they sow.

They increase in productivity level currently being experienced by the brewery calls for commendation on the part  of the workforce from both the management and good spirited individual to identifying what must have been the driving force for the steady increase in the productivity level of the  “Beverage giant”  that promoted the researcher to go into the study of the “Impact of motivational instrument” on the productivity of the workers of the establishment.

It was  observed from the survey that employees in the various section encompassing all cadre of staff are satisfied with the management and as it result of which have been putting up positive attitude that have led to the monumental increase in the overall productivity of the company,  low are of labour turnover ,minimal rate of absenteeism and grievances.

In the words of Adesanya (2008:64) a problem  which  crops up in a situation  puzzles the mind of a researcher and arouses his curiosity to  wade into it and seek a solution.  The existing phenomenon, ie the high productivity of Nigeria Breweries  is a welcome  development .  Good attitude  of employees towards their  jobs may have stemmed form an avalanche of reasons to include, high remuneration, job security, good general working condition etc.  This could get to a point   where most of  the workers  become obsessed and enthused in the discharge of their duties to think of leaving the organization.

Organization  have their minds set on the things that must be done to enhance a high level  of performance  in order to attain higher productivity level   their  work force. Meaning that a close attention must eb given to how their employees can best be motivated using motivational instruments to include, rewards, incentives, leadership, compensation, moreso, the task they perform and the environment of the organization within which they work.

The aim of which is to develop a motivational process that would ensure that individual employee delivers results in accordance with the expectation of the management of the organization. Originally, two types of motivation were identified by Herlzber F. (Mara, 2005.174) Dual factor theory and job satisfaction and motivation personnel psychology, and are well presented below. In intrinsic motivation. These are those things that can influence or induce one to act or behave in a particular manner or direction.  These induces such factors are responsibility (feeling that the work is important and having control over ones own resource) autonomy (Fredom to act) scope to use and challenging work and those opportunities for advancement.

Extrinsic motivation: These are those things that one can do to motivate people to include; rewards which could take the forms of pay increase, commendation.  Promotion and also punishment  which   also could be in the form of disciplinary action, non released of payment etc.

There are many motivation theories that were  propounded by great theorist  with a view  to examining why people at work place behave the way they do in terms of their efforts and the direction they are being channeled.   They also bring to the fore what organization can do to encourage the employees to put in their best efforts and abilities  in order to enhance the attainment of the company’s objectives and as well as their individual needs. Human needs are central on their minds whether consciously and  are felt or not. Some needs are primary while some others are secondary and are varied with time and space in the life of every individual.

Therefore, the management of the Nigerian Breweries have  not been unmindful of this fact.

Motive  is the reason for doing something and all human behaviour is aimed at satisfying  certain needs at certain point in  time.  Behaviour  is caused, and not random. It is goal oriented. As the goal is  fulfilled, the need ceases and another becomes dominant, and it goes on in that order cycle.

Bereison and Steiner defined a motive as an  inner state that energizes, activates or moves, directs or channels behaviour towards goals. Motivation according to Gray in Kanava, 2006:53 is the result of processes, internal or external to the individual that arouses enthusiasm and persistence to pursue a certain course of action.  Adding that it can be referred to as the entire class of drives, desires, needs, wishes and other related forces which cause channel and sustain someone’s behaviour.

One of the most widely celebrated theorists of motivation, Abraham Maslow in Ugwu (2009:74) in his theory of needs postulated that man has five levels of needs which can be visualized in a hierarchy starting from the lowest level needs (physiological) to the highest level needs (self actualization) with each correspondingly higher level needs becoming a motivator as the next lower level needs were reasonably satisfied.  The basic needs (physiological) once they have reasonably been satisfied cease to be motivators and therefore cannot stimulate behaviour.  It then leaves the stage for the next higher  level needs (safety) to press for attention  and  it continues in that order  through the rungs of the hierarch  to the highest level  needs.

The term motivation has variously been defined by many motivation   theorists using such words to include, desire drive, urge, steer and poiter in Azuka, (2009:244) normally included are three characteristics   of motivation.

 

One:  Motivation is concerned with what directs behaviour

towards a particular goal.

Two: Motivation is concerned with what activates human

Behaviour.

Three:      It is concerned with how this behaviour is sustained, such problems as the frequent, strikes, absenteeism., labour turnover, tardiness  and grievance are drastically redcued when workers feel adequately motivated.

Azuka (2009:245) noticed  high level of  absenteeism and  labour turnover, in a Canadian refinery and attributed this to lack of promotional prospects.  The skilled workers who were denied this opportunity become dissatisfied with their jobs and where leaving for a better engagement else where such opportunity abound.

The importance  of motivation in the life of the Nigerian Breweries in particular and organizations in general cannot be over emphasized neither the basis of which in carrying out individual, industrial, social and institutional objectives be ignored. Proper human resources management is of utmost importance in increasing productivity, efficiency and good orientation.

Employees have always viewed their jobs as a major source of their economic and social well being. Moreso, egoistic desires and those that did not attain their self set standards of success might retire to frustration.  An organization can   provide the context within which high levels of motivation can be achieved by providing incentives and rewards satisfying jobs and opportunities for learning and growth.

 

  • STATEMENT OF THE PROBLEM

Nigeria Breweries Plc has been witnessing a tremendous

increase in productivity for over  many decades now.  The company is the leader in the brewed product market in Nigeria through its continued investments and ever improving operating efficiencies. It has in its product line many brands of brewed products ranging form several brands of beer to mal drinks.   Looking at the industry, essential motivational factors are being effectively utilized by the management. Employees  most of whom often times are allowed to operate using their own initiatives. In their  bids to unfold and bloom in their own initiatives, there is the attendant consequences of higher performance, good working relations and industrial harmony.

Every individual  has unique characteristics. Workers of the company are different people who have come from diverse  background motivation as a psychological concept  workers needs to enable the management have a good blend of them with the corporate needs for them to maintain an equitable mix, equilibrium of social interaction between them. It is imperative for them to realize that provision of motivational factors that satisfy the yearnings of workers will have a long lasting effect on the overall productivity of the company.  This study is therefore under taken to address the following questions.

Does a motivational instrument have positive impact, on the productivity or workers of the Nigerian Breweries Plc or not.

Does money the only motivating factor in the company or were there other factors that could do as well if not more to gingering workers of the industry to put in more efforts in their jobs?

Why has the company been able to dominate the brewery? Industry in Nigeria?

 

  • OBJECTIVE OF THE STUDY
  1. It is the objective of the study to identify what must have been the driving force the steady increase in the productivity level of the company.
  2. This study is done to ascertain the impact of motivation on the performance of workers of the company on their
  • The study is done to examine the various management techniques that were used by the management to boost employees moral and create a better industrial harmony in the organization.
  1. It is objective of the study to investigate the sufficiency of those vital motivating factors which encourage workers performance leading to higher productivity level of the company.

 

  • SCOPE OF THE STUDY

This study examines the impact of motivational

Instruments on the levels of productivity  of the employees of the Nigeria Breweries Plc, its Ama location in Enugu state. The choice of the researcher for the industry was largely influenced by not only its easy accessibility, but the strong role of lays in the Nigeria economy.

 

 

  • RESEARCH QUESTION
  1. Why is the need to motivate workers of the company  to do their jobs?
  2. What constitute motivational  instrument in the Nigerian Breweries?
  • What is the leadership style practices in Nigeria Breweries?
  1. How effective is it on employees performance?

 

  • DEFINITION OF TERMS

Productivity : According to Oxford Learners dictionary, it is the rate  at which a worker,  a company or a country produces goods and services, and the amount produced compared with how much time, work and money is needed to produce them.

As quoted by Uchendu (2006:81) It is the right use of the factors of production to produce goods and services.

To Denyer, it is the volume of the output of goods compared with labour employed or as the profit made compared with capital employed.

The term motivation, Huzynki and Buchanan Ademola (2009:174) motivation   as a decision making process through which the individual chooses desired outcomes and sets in motion the behaviour most appropriate to acquiring them.

Motivational instruments are  those packages  other than monetary incentives alone given to a worker by his employer either as a reward or compensation in appreciation for the work done or to stimulate, encourage ginger or compel him to work harder or put more of his effort in his work to accomplish not only the organizations objective but his individual goals as well.

Other components or types of motivational  instruments include, good working conditions management by objective    (MBO) which holds that management should involve subordinate  in setting up goals and  objectives to be achieved, job enrichment   and any opportunity  that could allow an employee to increase his competence, growth and development  among  others.

 

  1. Instrumentality: This refers to the relationship  between the efforts of an employee and the reward he is receiving.

 

  1. Labour turnover? This refers to the net result of the exit of some employees from and entrance  of others to the work organization  of course, this can be costly   to an employer.
  2. Intrinsic and Extrinsic  motivation, these are those things  that can induce  or influence individuals  to act or  behave  in a particular manner, while extrinsic motivation on the other hand, are those factors that one  can use or do to stimulate people  as in the use of reward  or punishment.

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