After putting in the effort to write chapters one, two, and three of the first three sections, it is critical to analyze the data, present the findings, and explain the study’s conclusions. It is crucial to remember that not all studies are empirical. The Results (or Findings) section comes after the Methods section, which is followed by the Discussion section. The information acquired throughout the authors’ research is presented below. It might occasionally be challenging to understand the data because it is frequently esoteric. Be calm; the outcomes’ significance will be made clear soon.

Both qualitative and quantitative research are possible, as was mentioned in the prior chapters. Data analysis and findings might not always be a part of qualitative research. Yet, it is essential that this is presented in a quantitative study in order to demonstrate the interactions between the factors being examined. In an empirical (quantitative) study, the composition of Chapter 4 is an essential component of the thesis. If the research goals have been achieved, it is revealed in this chapter. It responds to the inquiries about the subject of study posed in chapter one. The steps listed below should be used for quantitative analysis;

Step 1: Introduction

The aim of the research should first be introduced in this chapter. The findings of a quantitative study generally start with an overview of the survey, such as sample size, the number of questionnaires distributed and the total number of questionnaires collected. It should be indicated if the retrieval rate (response rate) is sufficient for the study.

Step 2: Acknowledge the four sets of measurements

Before analysing the data, it is imperative to first acknowledge the four sets of measurements. These thresholds specify how survey questionnaires should be assessed and what data analysis should be carried out. Ratio scales, interval scales, ordinal scales, and nominal scales are the four measurement levels.

Step 3: Reporting the Demographics

Where the survey instrument has mentioned the demographics of the respondents (gender, age, profession, years of experience, etc.), such demographics must be reported. This should be reported in frequencies and graphically (pie charts, bar charts or line graphs).  The demographics should also be explained.

Step 4: Normality of Variables

The normality of the variables used in the study is measured and presented in tables. Examples of such normality used in primary data are regression and correlation tests (SW, Shapiro–Francia, and Ryan–Joiner tests), CSQ tests, empirical distribution tests (such as KS, LL, AD, and CVM), moment tests (skewness test, kurtosis test, D’Agostino test, JB test), and spacings tests (Rao’s test, Greenwood test). Some of these tests are also used in secondary data.

Step 5: Test of Hypotheses

Where empirical studies are involved, it is needful for the researcher to test hypotheses. Clarify each hypothesis in turn, describing the interpretation used to address each hypothesis and the analysis’s findings. Signify whether the null hypothesis was accepted or rejected. Attention should be paid to the t-test, standardised beta, unstandardised beta, regression (R), coefficient of determination (R2), the p-value of your t-test and F-test and the standard error. This makes the analysis robust and increases the chances of the results been generalised. The cause and effect are recorded using cross-tabulation. This confirms detailed insight based on the feedback of the respondents to survey questionnaires. It is important to note that correlation does not specify causation.

Step 6: Discussion of results

The discussion section comes after the analysis of the results and before the Inferences and suggestions section. The authors emphasise the significance of their findings in this section. They explain, “Why did we get the results we did?” This section gives plausible explanations for the study’s findings. It is essential to relate the result with past findings while also showing the study’s theoretical and practical implications. Because those interpretations are frequently reached by comparing and contrasting the outcomes to the results of previous studies, references to the studies stated in this study typically reemerge here. This report generally also explains the study’s constraints and hypothesises on what the findings mean about the problem statement) identified in the study objectives (s). This section is crucial because it is finally approaching an assertion. This section has more divergence of opinion because the researchers describe their findings based on theoretical underpinnings. The authors’ interpretation of their findings may differ significantly from your interpretation or that of some other scholar.

Conclusion on Data Analysis

A robust discussion would provide the researcher the basis to contribute to existing knowledge.

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